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Websites with stale content do not offer any helpful data to users. Algorithms are built to favour web sites with contemporary content. When search engine crawl website to begin with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are much more issues that it is best to study Seo and net design. Gossip Web Design is a web design firm in Australia that helps business house owners and entrepreneurs construct their dream webpage. Optimising your web site for a key phrase is essential to inform search engines like google and yahoo of your website's relevance to a search time period. The search engines don’t much like JavaScript (or Flash or FRAMES) - so reduce its use. Use excessive-quality, excessive-contrast pictures that have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The photographs can't be left clean.