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There are cases where orphan pages are created for specific functions, akin to landing pages for campaigns. If these pages should not meant to be found organically, making use of a ‘noindex’ tag will forestall search engines like google from indexing and ranking the page on search results, while still allowing it to serve its meant purpose. If an orphan page has content that considerably overlaps with another page on your site, merging them is the most effective step. Consolidate the precious content material from the orphan web page onto the other page. Then, redirect the orphan page’s URL to the consolidated web page.

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